IdeaPaint™ Magnetic Primer is powerfully magnetic – up to 2x stronger than other magnetic primers on the market; it holds 1.5x more sheets than competitive products.

IdeaPaint™ Magnetic Primer can be applied over Drywall, Wood, Metal, Most Plastics, Fiberglass, and Formica® to create a magnetized surface.

Just make sure the surface is clean, dry, and free from wax, polish, grease, oils, chalk, dirt, loose paint, and other contaminants. Scuff-sand hard, glossy surfaces for maximum adhesion.

IdeaPaint™ Magnetic Primer is ready to apply from the can, however, metal pigments will settle to bottom. DO NOT USE AN INDUSTRIAL PAINT SHAKER. Hand stir thoroughly for 3-5 minutes immediately prior to application to ensure a smooth, even consistency. The paint is ready when the color is a consistent gray.

Best results are achieved with a 3/8” nap synthetic roller.

IdeaPaint™ Magnetic Primer requires three heavy wet on wet coats. It’s important to apply the appropriate amount of primer for the necessary square footage–achieving wet mils of 5-6 mils, and avoiding sags and roller marks as you go. For additional information and a video installation guide, visit ideapaint.com/help.

IdeaPaint™ Magnetic Primer can be top coated with IdeaPaint™ Dry Erase to create a magnetic, dry erasable surface, or simply coated with latex paint for a magnetic-only surface in your color of choice. For a complete list of preferred primers and base coat paints, visit ideapaint.com/help.

• If top-coating with IdeaPaint™ White Dry Erase Paint: Wait 3 hours, and then apply one coat of a premium acrylic primer/sealer to hide the color. Allow 24 hours before applying IdeaPaint™ White.
• If top-coating with IdeaPaint™ Clear Dry Erase Paint for a colored, magnetic, dry erasable surface: Wait 3 hours, and then apply one coat of a premium acrylic primer/sealer to hide the color, followed by 2 coats of premium acrylic latex (there’s no need to sand). After the second coat of latex paint is applied, allow 24 hours before applying IdeaPaint™ Clear.
• If top-coating with latex paint: Wait 3 hours, and then apply a premium acrylic primer/sealer to hide the color, followed by two coats of a premium acrylic latex. (A premium quality finish will help to avoid burnishing from frequent magnet use on the surface.) IdeaPaint Magnetic Primer FAQs 031617
• For additional information and a video installation guide, visit ideapaint.com/help. For technical help contact IdeaPaint at +1 617.714.1050.